Digital marketing is the process of promoting a brand, product, or service through digital channels to reach a target audience. This can include email, text messages, social media posts, and paid advertisements on websites and social media platforms. Digital marketing differs from traditional marketing in that it uses electronic devices and digital channels to reach and engage customers. In this article, we will list down what you need to become a Digital Marketing Officer.

Education

Education in related fields is crucial in any profession. The Digital Marketing profession is no different. To qualify for the Digital Marketer position, you will need evidence of your competency in working in a digital marketing team.

The evidence may come in the form of a bachelor degree in marketing, digital marketing, business, journalism or any other fields related to the profession.

While it is true that in this age of information, a degree may not display your true potential and ability, it can work as an assurance to the employers and especially so for your co-workers since there will be situations where you need to earn their respect.

Flexibility and Adaptability

The Digital Marketer profession is an extremely versatile one. The digital world is ever-rapidly-changing. One moment a random video may go viral and become a  trend, and another an influencer or product may get “cancelled” or boycotted.

Such things can happen at any time to the company you are working for or intend to work for. Therefore, to become a Digital Marketer whose main role is to promote your company’s brand, it is crucial that you have a flexible mindset that can adapt to any chaotic situation that you will be put into.
 

Experience

Even more than education, experience is extremely valuable in any type of profession. Especially in Digital marketing, you will need to be well versed in Social Media and The Internet as a whole since you are going to involve mainly on that area.

The experience can be build from volunteering, intern or part-time job which gives you the knowledge of social media, marketing and advertising. Digital marketer can be someone who used to work as Content Creator, Content Writer or Editor, Advertiser, Data Analyse or just someone who has the talent and interest in Digital Marketing.

Update Yourself

Digital Marketer should always be up-to-date. There are always something new and trendy everyday, thus as a digital marketer you should be always learning new skills as much as possible.

In this field, there is a wide range of skills and knowledge that you will need to be aware of and also you will be working with others in relate field. Therefore, soft skills are very important in order to work and communicate with others.

In addition, to become a digital marketer, the best thing to have is your talent, interest and preparation for this job. Moreover, if you are looking for a job as Digital Marketer, there are plenty of jobs posting on Cambojob platform everyday.

Cambojob is a recruiting platform that is available both on the website and mobile app that provide you up-to-date features which make it easy for both job seekers and employee seeker to find one another.


Register on Cambojob now to find your best-fit job!